News

The Salon Owner AI Thinktank: Unlocking the Future of Beauty Business

As seen in Salon Today

Using an AI Receptionist as a Call Center

Interview with True Blue Salon owner Kim Hunter and manager Katie DuTemple

See how Brook, a 24/7 AI Receptionist, helps salons and spas answer every call, book appointments automatically, and support the front desk without added workload.

Case Study: [salon]718 - Scaling Guest Care with AI

How does a 7-location salon group scale guest care without overwhelming their team? In this case study, [salon]718 shares how implementing a 24/7 AI receptionist reduced call center stress, improved booking efficiency, increased upsells, and contributed to measurable revenue growth — all while enhancing the client experience.

Case Study: C’zar Salon Spa - So Nice Not to Have Voicemail

See how C’zar Salon Spa improved guest experience, reduced voicemail overload, and increased productivity 20% with a 24/7 AI receptionist.

AI Do’s & Don’ts for Salons, Spas, & Barbershops

As Seen in American Salon Magazine

AI is reshaping the salon and spa industry—but not every use case builds trust. Discover the key do’s and don’ts for using AI in marketing, operations, and guest communication without losing the human touch.

How Top Salons and Spas Boost Revenue with Ai

Watch the Brook Live Demo to discover how leading salons and spas use AI to increase bookings, improve guest experience, and drive revenue growth.